PROJECT: Beverage Menu Redesign
CLIENT:  AMC Theatres

Many AMC theaters feature a MacGuffins Bar in the lobby, offering cocktails, beer, and wine. The existing menu felt dated and was due for a refresh. My design approach focused on updating the menu to align with AMC’s brand standards and cinematic voice. I used cinematic lighting and dynamic angles to create visually engaging spreads that showcased the new cocktail offerings in an enticing and exciting way.